The Rift

The branded filter is dedicated to the Coachella Music and Arts festival, which was created in collaboration with Meta and Denis Rossiev.

This AR work is an engaging AR portal that allows users to experience Coachella vibes with the help of target tracking of Coachella welcome box.

The most significant goal of this work was to visually and conceptually match the Mirage energy with the Spectra building, a famous symbol of Coachella.

For this purpose we’ve decided to show the Spectra in surrealistic and fantastic way, so that the building itself has the musical moving intention inside, and can dance, smoothly waving with the Coachella vibes.

The creative energy pervades the palm leaves as well, which were coloured in the similar rainbow shades as the Coachella, and the Rift portal around them.

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